Somebody has told you your business needs to be on TikTok. A nephew, a man at a networking breakfast, or the competitor who posts twice a day. Here’s our answer before we argue for it. Most of you should run this yourselves, and put the money you saved into ads....
Your traffic report looks busy. Your inbox doesn’t. People are finding your site, having a look around, and leaving without a word. Nobody emails to explain why. They just go. Your problem has a name, and the name is UX. Sounds pricey, doesn’t it?...