Our approach to digital marketing is centered around serving our clients. Our blogs below are here to help you understand the industry and how to, do it yourself and how we can help you.
"Sorry, but roughly, what does a website cost for something like ours?" It comes up on every first call, and it almost always arrives wrapped in an apology. The ones who apologise are usually the ones who've been burned before. Or they open with "we don't need...
Somebody has told you your business needs to be on TikTok. A nephew, a man at a networking breakfast, or the competitor who posts twice a day. Here's our answer before we argue for it. Most of you should run this yourselves, and put the money you saved into ads. Yes,...
You've been meaning to start the blog since January. Or there are 3 posts on it from 2023, and you'd rather nobody scrolled that far. Either way, you've landed on the same question everyone brings us. Should you write your own blog posts, or pay someone to write them...
SEO is the one line on your marketing budget you can't see. A maintenance invoice has a website you can open. An ads invoice has a dashboard you can log into. SEO gets you a number on a page and somebody's word for it. Nothing on that quote tells you what actually...
Your traffic report looks busy. Your inbox doesn't. People are finding your site, having a look around, and leaving without a word. Nobody emails to explain why. They just go. Your problem has a name, and the name is UX. Sounds pricey, doesn't it? It's short for user...
Nobody phones us about the importance of website maintenance. They phone us because the contact form stopped sending, and nobody noticed for 3 weeks. Your website isn't a painting. It's a machine with dozens of moving parts, and every part updates on its own schedule....
The padlock next to your web address is the most misunderstood icon on the internet. Google thought so too, which is why Chrome took it away. What your SSL certificate actually does SSL stands for Secure Sockets Layer. Don't be impressed, it's a 1990s name for a very...
Someone told you your business needs an email newsletter. Maybe a consultant, maybe a podcast, maybe your nephew who's good with computers. Or you started one already. You sent 2, felt a bit silly, and it's been gathering dust ever since. We get asked about this a...
Our focus is on serving it means your needs are front and centre. What do you actually need vs what the digital world persuades you to need. We know that every business is unique, and every industry responds to digital marketing efforts differently. So while the tools are the same, they have to be wielded with these differences in mind.
