What is Digital Marketing?
Digital marketing encompasses all marketing efforts using digital technologies and includes UX design, online marketing and social media marketing. Don’t get confused about it, just remember that orange is the new black, and digital is the new traditional!
Without a solid digital marketing strategy businesses are trying to compete in the race to success without legs! Not really a logical decision! And yes, digital is that important!
The digital marketing strategy is the map for your journey: you need to know where you’re going, how best to get there and in what vehicle. Putting together a strategy is how we discover what your needs are and how best to meet them through various digital, social and online marketing platforms and technologies. All your digital marketing efforts are wrapped up in the digital marketing strategy. Don’t have one? Get one!
Our Take On UX Design!
Yip, it sounds fancy! Are you impressed yet?!
Really all UX stands for is User Experience. In every digital project the user experience and journey is so important. You are not marketing for yourself, but to capture your target market, so it stands to reason that you must design for them and the experience they want to have when engaging with your content.
You want it to be mind-blowingly incredible, you want it to make sense to them, and for it to be easy to navigate with clear calls to action that will entice them to convert from leads to customers!
If the experience sucks, they won’t be keen to affiliate themselves with you, or get their friends involved…
Web Design & Development
Ok, so let’s keep it simple. Your website is your marketing foundation and forms a large part of your digital marketing strategy. It’s a powerful tool! But you must know what your goal is – what do you want it to do for you?
All roads lead not to Rome but to your website! Your online and social media marketing content drives your target audience to your website with the intention of sealing the deal when they get there.
Your website needs to dominate! It must speak to who you are using both visual elements and copy. It must tell your target audience why you are awesome, what you have to offer, and then make it simple to engage with your service or purchase your product.
The less effort your website visitors have to make to become customers, the better!
The most important thing to know about graphic design is that it needs to be visually apealling, but also practical. It’s not art, it’s part of your business arsenal! If it’s not practical it’s useless to you, pretty much like most of Kim K’s outfits.
This means that design takes place with a purpose in mind, and design elements are brought into play to satisfy that aim.
Design must talk to your target market and tell them that you are deserving of their time, money and loyalty!
Because why wouldn’t you?!
Video is one of your most powerful tools and to ignore this is like Trump ignoring climate change.
Video can be used across platforms and has the added appeal of condensing a lot of potentially boring information into a format that has the power to engage, entertain and convert.
Animation is an excellent way to talk about your business, explain things, answer frequently asked questions, get your target audience to not only look at your content but also engage with it, and generally be cool.
Unleash the beast!
Apps are our staple diet, and let’s face it a well designed and constructed app that meets a need is always going to be popular, whether it’s a stand-alone mobile app, or a responsive web-based mobile app.
Customers want convenience – they want to be able to access your products and services at the tap of a screen and immerse themselves in the experience, while engaging seamlessly with your content and brand.
We say go for it! Download now!
ask us about a digital strategy
Online Marketing, is it Boring or is it Frikken Badass? We Say Badass!
Make it fun, make it relevant, make it informative and make it interesting!
Email marketing is such a great way to stay in constant contact with your customers and let them know what’s new and happening in your business in a personal way.
Together with the other instruments of your online marketing orchestra, they make a beautiful composition that equals better customer retention, better conversions, and a better bottom line!
Google Ads & Analytics
We all want to maximise on the astonishing marketing beast that is Google!
Let’s face it, rankings are a massive part of your success online, ain’t nobody clicking on page 23 in search of the best pooch parlour in town!
So in conjunction with social media and online marketing efforts, Google Ads works to increase your Google rankings with a paid approach that is complimentary to your organic approach, making sure you get the clicks, leads and conversions you need. And Analytics tells you when you’re getting it right and how to improve for better results.
Basically, you can’t go wrong here!
Apart from that, a blog is such a great way to set yourself up as an authority in your industry. People are insatiable when it comes to information, so why not give them what they want and let them see that you have expertise and knowledge that they need.
When you become an authority, your reputation strengthens and will bring the customers flocking to your shores to feast on your delights!
Some of us have a lot to say, some of us not so much, but at the end of the day words are life and they bring your marketing efforts alive, as long as you’re saying the right thing in the right way!
Your copy needs to be clear, concise, informative in just the right measure, and consistent across platforms. Don’t be afraid to be different from the rest of the goats in the herd, entertainment value is high!
Not everyone will read everything you put out there, but if they choose to, any one piece of copy they read should let them know who you are and what you’re offering, and why it’s good!