Unleashing the Genius
Our Services
So what can we actually offer you? As a full-service Digital Marketing Agency, basically everything!
What is Digital Marketing?
Digital marketing encompasses all marketing efforts using digital technologies and includes UX design, online marketing and social media marketing. Don’t get confused about it, just remember that orange is the new black, and digital is the new traditional!
Without a solid digital marketing strategy businesses are trying to compete in the race to success without legs! Not really a logical decision! And yes, digital is that important!
The digital marketing strategy is the map for your journey: you need to know where you’re going, how best to get there and in what vehicle. Putting together a strategy is how we discover what your needs are and how best to meet them through various digital, social and online marketing platforms and technologies. All your digital marketing efforts are wrapped up in the digital marketing strategy. Don’t have one? Get one!
Our Take On UX Design!
Yip, it sounds fancy! Are you impressed yet?!
Really all UX stands for is User Experience. In every digital project the user experience and journey is so important. You are not marketing for yourself, but to capture your target market, so it stands to reason that you must design for them and the experience they want to have when engaging with your content.
You want it to be mind-blowingly incredible, you want it to make sense to them, and for it to be easy to navigate with clear calls to action that will entice them to convert from leads to customers!
If the experience sucks, they won’t be keen to affiliate themselves with you, or get their friends involved…
Web Design & Development
Ok, so let’s keep it simple. Your website is your marketing foundation and forms a large part of your digital marketing strategy. It’s a powerful tool! But you must know what your goal is – what do you want it to do for you?
All roads lead not to Rome but your website! Your online and social media marketing content drives your target audience to your website to seal the deal when they get there.
Your website needs to dominate! It must speak to who you are using both visual elements and copy. It must tell your target audience why you are awesome, and what you have to offer, and then make it simple to engage with your service or purchase your product.
The less effort your website visitors have to make to become customers, the better!
Graphic Design
The most important thing to know about graphic design is that it needs to be visually appealing, but also practical. It’s not art, it’s part of your business arsenal! If it’s not practical it’s useless to you, pretty much like most of Kim K’s outfits.
This means that design takes place with a purpose in mind, and design elements are brought into play to satisfy that aim.
Design must talk to your target market and tell them that you are deserving of their time, money and loyalty!
Video Animation
Because why wouldn’t you?!
Video is one of your most powerful tools and to ignore this is like Trump ignoring climate change.
Video can be used across platforms and has the added appeal of condensing a lot of potentially boring information into a format that has the power to engage, entertain and convert.
Animation is an excellent way to talk about your business, explain things, answer frequently asked questions, get your target audience to not only look at your content but also engage with it, and generally be cool.
Unleash the beast!
Prototyping & App Development
Apps are our staple diet, and let’s face it a well-designed and constructed app that meets a need is always going to be popular, whether it’s a stand-alone mobile app or a responsive web-based mobile app.
Customers want convenience – they want to be able to access your products and services at the tap of a screen and immerse themselves in the experience while engaging seamlessly with your content and brand.
We say go for it! Download now!
Online Marketing, is it Boring or is it Frikken Badass? We Say Badass!
Digital Marketing Strategy
Ok, so let’s keep it simple. Your website is your marketing foundation and forms a large part of your digital marketing strategy. It’s a powerful tool! But you must know what your goal is – what do you want it to do for you?
All roads lead not to Rome but your website! Your online and social media marketing content drives your target audience to your website to seal the deal when they get there.
Your website needs to dominate! It must speak to who you are using both visual elements and copy. It must tell your target audience why you are awesome, and what you have to offer, and then make it simple to engage with your service or purchase your product.
The less effort your website visitors have to make to become customers, the better!
Google Ads & Analytics
We all want to maximise on the astonishing marketing beast that is Google!
Let’s face it, rankings are a massive part of your success online, ain’t nobody clicking on page 23 in search of the best pooch parlour in town!
So in conjunction with social media and online marketing efforts, Google Ads works to increase your Google rankings with a paid approach that is complimentary to your organic approach, making sure you get the clicks, leads and conversions you need. And Analytics tells you when you’re getting it right and how to improve for better results.
Basically, you can’t go wrong here!
Search Engine Optimisation
The most important thing to know about graphic design is that it needs to be visually appealing, but also practical. It’s not art, it’s part of your business arsenal! If it’s not practical it’s useless to you, pretty much like most of Kim K’s outfits.
This means that design takes place with a purpose in mind, and design elements are brought into play to satisfy that aim.
Design must talk to your target market and tell them that you are deserving of their time, money and loyalty!
Copywriting & Content Creation
Some of us have a lot to say, some of us not so much, but at the end of the day words are life and they bring your marketing efforts alive, as long as you’re saying the right thing in the right way!
Your copy needs to be clear, concise, informative in just the right measure, and consistent across platforms. Don’t be afraid to be different from the rest of the goats in the herd, entertainment value is high!
Not everyone will read everything you put out there, but if they choose to, any one piece of copy they read should let them know who you are and what you’re offering, and why it’s good!
It takes courage to grow up and be who you really are
e.e. cummings
Social Media Can Be Daunting.
The Good News Is, We Love Doing It.
Social Media Strategy
The strategy is what tells us what to do, how to do it and when. It also helps us decide which social media platforms to use for your business.
Strategy starts with knowing what you want to achieve – if we came to you and said what does success look like for you in one year, then that’s the goal that informs your strategy.
Social Media Marketing
Your social media marketing is where you create brand loyalty and gain followers who might become paying customers.
But the catch is this! On social the hard sell doesn’t always work. People are on social to be social! So talk with your target audience, not to them, be diverse in the content that you put out because your audience wants to be informed, they want to be entertained and they want to feel connected to your brand.
Paid Advertising
A huge percentage of people indicate that they make buying decisions based on what they see on social media.
So the question is, are you engaging in social media advertising, and are you advertising to the right target audience?
If you are doing your social media advertising right you will see it in the bottom line, in fact, you won’t be able to miss it.