Online Marketing, is it Boring or is it Frikken Badass? We Say Badass!
Digital Marketing Strategy
Ok, so let’s keep it simple. Your website is your marketing foundation and forms a large part of your digital marketing strategy. It’s a powerful tool! But you must know what your goal is – what do you want it to do for you?
All roads lead not to Rome but your website! Your online and social media marketing content drives your target audience to your website to seal the deal when they get there.
Your website needs to dominate! It must speak to who you are using both visual elements and copy. It must tell your target audience why you are awesome, and what you have to offer, and then make it simple to engage with your service or purchase your product.
The less effort your website visitors have to make to become customers, the better!
Google Ads & Analytics
We all want to maximise on the astonishing marketing beast that is Google!
Let’s face it, rankings are a massive part of your success online, ain’t nobody clicking on page 23 in search of the best pooch parlour in town!
So in conjunction with social media and online marketing efforts, Google Ads works to increase your Google rankings with a paid approach that is complimentary to your organic approach, making sure you get the clicks, leads and conversions you need. And Analytics tells you when you’re getting it right and how to improve for better results.
Basically, you can’t go wrong here!
Search Engine Optimisation
The most important thing to know about graphic design is that it needs to be visually appealing, but also practical. It’s not art, it’s part of your business arsenal! If it’s not practical it’s useless to you, pretty much like most of Kim K’s outfits.
This means that design takes place with a purpose in mind, and design elements are brought into play to satisfy that aim.
Design must talk to your target market and tell them that you are deserving of their time, money and loyalty!
Copywriting & Content Creation
Some of us have a lot to say, some of us not so much, but at the end of the day words are life and they bring your marketing efforts alive, as long as you’re saying the right thing in the right way!
Your copy needs to be clear, concise, informative in just the right measure, and consistent across platforms. Don’t be afraid to be different from the rest of the goats in the herd, entertainment value is high!
Not everyone will read everything you put out there, but if they choose to, any one piece of copy they read should let them know who you are and what you’re offering, and why it’s good!